viernes, 22 de octubre de 2010

book | Exhibitions and displays : museum design concepts, brand presentation, trade show design

Exhibitions and displays : museum design concepts, brand presentation, trade show design / Christian Schittich (ed.)
Basel [etc.] : Birkhäuser, 2009.
176 p. : il. col. ; 30 cm.
Serie: In Detail

ISBN 9783764399559*
Stands (Exposiciones)
Edificios comerciales.
Biblioteca A-725.21 EXH

The art of staging in interior spaces. Architectural concepts for attracting attention. The terms "exhibitions" and "displays" imply an offensive and extrovert attitude. This attitude should, of course, be inherent in exhibition and museum concepts, trade fair stands and shops. Theterm "exhibitions" focuses on the concept of staging content in an interior space.

In contrast, "displays" represents the concept of "provision, offering". Here, for everything from a fashion boutique to a trade fair appearance, the design of which essentially conveys its corporate identity, the commercial side places a considerable role.

Both positions demand the attention of the visitor, both involve the transfer of information to a wide public audience, both place emphasis on staging and require suitable architectural concepts for this. These days, along with the challenging task of an exhibition concept, the planner frequently has to face additional full-service requirements from the briefing and CI design up to and including implementation itself. How this is achieved is explained in short articles by authors from the individual fields. This valuable professional information, backed up with comprehensive project examples, details the way in which plans are successfully put into practice.

This issue of "In Detail" focuses on interior design, thereby representing an enriching supplement to the previous title "Interior Surfaces and Materials".

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