miércoles, 23 de mayo de 2012

#books #architecture | Pharmacies

Pharmacies / Chris van Uffelen
Braun, [Berlin] : 2012.
287 p. : il. col., planos
ISBN 9783037680964
Biblioteca Sbc Aprendizaje A-725.21 PHA

Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the “atmosphere of space“, since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means. In addition to professional competence and familiarity with the customers, that becomes above all the ambiance. That in turn translates to the modern and hygienic, together with a friendly and assuring spatial experience. The selected examples show the design sophistication with which pharmacies today, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists’ shelves – and the competition.

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