Fair design : architecture for exhibition / Sibylle Kramer.
Braun, [Berlin] : 2009.
271 p. : il.
Biblioteca Sbc Aprendizaje A-725.21 FAI
At trade fairs, companies use their stands to compete for attention of the visitors – their aim is to present a perfect combination of corporate identity and corporate design. Architects of this temporary type of architecture face the challenge of creating a miniature version of the company under very special conditions: limited space and very often limited resources. The employed means today go further than architectural eye catcher, but also include elements that appeal to all senses, such as digital installations. Endless creative solutions of architecture, light and sound element blend together to create a spectacular fair presence in a way that leaves a lasting impression among visitors.