Pharmacies
/ Chris van Uffelen
Braun, [Berlin] : 2012.
287 p. : il. col., planos
ISBN 9783037680964
Materias:
Biblioteca Sbc Aprendizaje A-725.21 PHA
Pharmacies constitute a special form of commercial
architecture. The market for medicines, which is heavily regulated in most
countries, has led to a veritable competition of the “atmosphere of space“,
since where product and price can no longer provide a competitive advantage,
customer loyalty must be created with other means. In addition to professional
competence and familiarity with the customers, that becomes above all the
ambiance. That in turn translates to the modern and hygienic, together with a
friendly and assuring spatial experience. The selected examples show the design
sophistication with which pharmacies today, from a functional as well as
atmospheric standpoint, set themselves apart from the historical chemists’
shelves – and the competition.
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