Adolf Loos : the art
of architecture / Joseph Masheck.
I. B. Tauris, London
[etc.] : 2013
xxviii, 290 p. : il.
ISBN 9781780764238
Sbc Aprendizaje A-72LOOS ADO
Widely regarded as one of the most significant prophets of modern
architecture, Adolf Loos was a celebrity in his own day. His work was
emblematic of the turn-of-the-century generation that was torn between the
traditional culture of the nineteenth century and the innovative modernism of
the twentieth. His essay 'Ornament and Crime' equated superfluous ornament and
'decorative arts' with tattooing in an attempt to tell modern Europeans that
they should know better. But the negation of ornament was supposed to reveal,
not negate, good style; and an incorrigible ironist has been taken too
literally in denying architecture as a fine art. Without normalizing his edgy
radicality, Masheck argues that Loos's masterful 'astylistic architecture' was
an appreciation of tradition and utility and not, as most architectural
historians have argued, a mere repudiation of the florid style of the Vienna
Secession. Masheck reads Loos as a witty, ironic rhetorician who has all too
often been taken at face value. Far from being the anti-architect of the modern
era, Masheck's Loos is 'an unruly yet integrally canonical artist-architect'.
He believed in culture, comfort, intimacy and privacy and advocated the
evolution of artful architecture. This is a brilliantly written revisionist
reading of a perennially popular architect.
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